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For many organizations, branding becomes an essential component of an Intellectual Property (IP) portfolio.  While complete branding design is not a standard component of this project package, effective integration and extension of existing branding elements is required to connect LMS users with the heart of an organization.  In terms of IP portfolio development, this can be more valuable and important than the central branding itself, as it can extend the central energy architecture of an organization through every level of it’s infrastructure, on-boarding process, and engagement.  Adam Apollo, the Design & Systems Architecture Lead for the Superluminal LMS has over 15 years of experience in branding design and energy architecture [LinkedIn].